NETWORKING FOR BUSINESS - A MARKETING TOOL
Have you ever heard the phrase, ‘people buy from people’? It’s true, and one of the best ways to get to know your customers and suppliers is to meet them face-to-face, not hidden behind a website or a brochure. That’s just one of the great strengths of regular networking.
If you have a problem with a supplier it’s easier to address because you have that relationship and issues can be dealt with swiftly. Conversely, you need to know if one of your customers is not 100% happy with you or your company. Meeting regularly in a relaxed atmosphere will give them the chance to approach you – and fixing any niggles sooner rather than later will mean the difference between keeping the business and losing it to a competitor.
Networking: some people love it and some hate it. Good websites, brochures, appealing business cards, and strong branding are all part of the mix of promotional tools which can be used to let everyone know what you do and what you’re good at. But if you do no marketing other than have your business cards printed and turn up regularly to networking events, then you will successfully spread your messages.
Little and Often
Don’t stop networking when you get busy. Find the time to attend your favourite and most productive networking groups. This is a great investment for the future and none of us can afford to ignore the turmoil into which our economy can throw us without notice.
Networking is a long-term investment. It’s up to you to make it work – and it will – but don’t forget there are people out there to help you find the best groups as well as give you tips about how to describe yourself and your business in the most effective and appealing way.
Promoting Your Business: Hot Tip
Make sure you have about half a dozen ways of describing your business. Emphasise different aspects, features or benefits. This exercise is invaluable for use in brochures, leaflets, networking groups, social occasions, and many more. Don't describe the products and services of your company in the same way all the time.
If you have a special offer save the announcement for the next networking group and word will spread quickly. Or, how about an extra special offer as the prize for a business card draw?
Gillian Woodland
DuckWood Partners
www.duckwood.co.uk